Strategy
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96% of Americans own a cellphone of some kind
On average, people will spend five years and four months on social media.
More people have smartphones than toilets on a global scale
Teens who spend five or more hours a day on electronic devices are 71% more likely to exhibit suicide risk factors
Rather than in-person interaction, 33% of teens spend more time socializing with close friends online
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The Action Network is a 501(c)(4) nonprofit organization launched in 2012
The mission is to train and educate progressives about organizing and mobilizing
An open platform that empowers individuals to organize for progressive causes anywhere globally.
Used by the Women's March, Keystone XL Vigils, and Walmart Strikes.
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Young Millennial Activists
Smartphone ownership in the US is most common in younger age groups (Pew, 2021)
25% of activists are millennials (Media Insight Project, 2015)
Activists are among the most likely to follow a number of current events topics
“Around the world, we are seeing children and youth engage as social, political, and economic actors, demonstrating their capacity to help make social change." - Taft
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Get people engaged and away from screens by doing activism with The Action Network by creating 3 NY Times Masthead banners.
Inspire the audience to sign up.
Increase use and awareness of The Action Network.
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Don’t gram about it, be about it
It’s not the thought that counts
Rights not reposts
(Active) ism
Americans spend an average of 3 hours and 19 minutes on their phones, would (historical figure) have time for that?
Americans check their phones on average 262 times per day, would (historical figure) have time for that?
